ABOUT
-d 
Colourfully conscious homeware range curating upcycled products reimagined through bold colour, purposeful prints and natural, eco-friendly materials.
Hello! I am Louise, and the creative hands behind UP.
After a buying career in the fashion industry, I re-trained in Upholstery at Shoreditch Design Rooms and noticed a gap in the market for affordable, sustainable homeware and gifts. I loved the creative freedom of product development but struggled daily with the corporate office environment, hence Upcycled Upholstery was born.
I strongly believe as creatives, we need to get away from the increasing demands of the digital world, step away from the computer and enjoy the creative freedom of expression through art and hand-drawn designs.
UP. is a colourfully conscious homeware brand dedicated to sustainable craftsmanship and bold self-expression. Each piece is hand-crafted using traditional upholstery and hand-printing techniques, repurposing surplus and eco-friendly materials into vibrant, considered designs. What began as a bespoke upholstery service based in our South-East London studio has evolved into an artistic collection of upcycled homeware and elevated essentials. Our process is rooted in slow production—hand-painting, block printing, and considered material choices like biodegradable linen, cotton, locally sourced reclaimed wood, and non-toxic paints as well as repurposed chemical-free foam off-cuts and natural buck-wheat fillings. Inspired by the energy of street art, we believe colour can transform spaces and lift spirits.
Our Prints with Purpose collection embodies this vision, promoting self-expression, mental well-being, and neurodiverse creativity. It has helped my personal journey through a neurodivergent diagnosis and as a woman in her early 40s this is well-overdue! The hand-printed designs are a playful nod to a deeper meaning and acceptance through inspirational affirmations, bold colour, and self-expression. I hope my work brings more awareness to neurodivergent creatives and uplifts anyone struggling with their own mental well-being.
A brand with meaning - UP. encompasses everything we strongly believe in and are trying to convey through our products – UPlift, UPcycle, UPholster, UPbeat, UPdate, UPgrade, UPscale….you get the message!